Intrusion Detection: Winter 2011 (COMP 5900X)

From Soma-notes

Android advertisement services

Google Adwords

AdSense: - Advertising program that's used by publishers - Contexual Advertising (to surrouding context)

AdWords: - an ad brokerage system - a pay-per-click advertizing program used by Advertisers - Advertisers create short, text based ads that are very closely relatated to chosen keywords and then allow those ads to be shown on other people's web sites that feature the chosen keyword.

Instead of the traditional model of displaying ads on manually chosen sites, AdWords displays the ads according to the content of the hosting web page (“travel,” “new york giants,” “perfume”), and advertisers pay the host each time a user clicks on an ad. Google makes money from the system both by hosting ads on its own search and other sites and by collecting a commission for all ads hosted on other sites.

AdWords consists of 3 main parts: the ranking part that drives its search and ad lists, the terming part that drives its association of ads with content, and the valuing part that drives its valuation of ads.

AdWords technically refers to only one of several sub-systems (the one that attaches the smartertravel.com ad to the word “smart travel”) that constitute the larger AdWords system, along with Google's search and AdWords ad ranking systems and the AdWords pay-per-click / ad auction payment system.

Publishers get paid by: 

- Unique visits
- Click-through-rate
- Avergage cost-per-click

Very good paper with a wealth of technical infromation on how AdWords work: Google AdWords as a Network of Grey Surveillance [1]

Google Display Network http://www.google.com/adwords/displaynetwork/

inMobi

iOS advertisement services

iAds

This is what I could find so far, please feel free to correct any mistakes - Ben

iAd [2] is an Apple created web advertisement framework integrated to iOS starting with iOS 4. To embed iAds into an iPhone/iPad app, the programmer can use the Xcode IDE [3] to add "Ad Banners" into their apps. Some tutorials of adding banners can be found in the following links:

  • http://bees4honey.com/blog/tutorial/how-to-add-iad-banner-in-iphoneipad-app/
  • http://www.raywenderlich.com/1371/how-to-integrate-iad-into-your-iphone-app

    iAds are created using web technologies, such as HTML5, CSS, JavaScript, using a tool called iAdProducer [4]. To have advertisements served, the ad creator must join the iAd Network [5], and submit their ad(s) for review. [6] The distribution and selection of ads is done by the Apple iAd network, and does not currently support "house ads" (ads where ad author = app developer), but will allow the app developer to "exclude ads from competitors or other unwanted advertisers based on specific keywords, URLs, and application Apple IDs" [7]

    Google Adwords

    Google AdWords on the iPhone/iPod/iPad is the same service as found on PCs save for minor customizations. These customziations include targetting ads for the platform [8] in addition to key words, and ensuring results fit on the display [9] of the mobile device.

    The rearranging of the ad can be attributed to at least the user-agent (UA) in a web request. This can be tested with changing the user-agent in the browser of a PC and performing searches on Google. Instructions on changing the UA for Mozilla Firefox can be found at: http://johnbokma.com/mexit/2004/04/24/changinguseragent.html and iPhone UAs can be found at: http://www.mattcutts.com/blog/iphone-user-agent/

    See the AdWords description in the Android section above for a more detailed description.

    inMobi

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